WEEK EIGHT
- Angie Moyler
- Nov 8, 2022
- 2 min read
Updated: Nov 28, 2022
GDE740 Concept Development.
Explore the ridiculous. What if ...?
As a result of feedback from a variety of people and a continuing thought process focused on the development of UCAN. - these are the
what if's' to filter;
What if there are certain seeds which cannot be contained within seeded cardboard?https://www.southsideblooms.com/blog/how-to-use-plantable-seed-paper
More useful info on seeded paper
What if there was a Top Tips from your local allotment? How would that work?
What if actual allotment owners loan a patch of their veggie beds? How would that work?
What if packaging design was opened up to food bank users? How would that work?
What if a starter pack was provided at food banks? What would that contain?
What if a UCAN. growers swap shop was set up in local allotments?
What if this initiative is funded by food retailers and the government? How would UCAN. be promoted to these groups? What is in it for them?
What if the building community part of this initiative is centred around local allotments? These are places where community already exists. How could allotments take ownership of UCAN. in order to be a UCAN hub and to extend their community to UCAN. growers? Why would they do that? How would they benefit?
more to come ...
This week you will develop a series of initial design concepts that are in line with your project needs.
Develop a broad selection of initial design ideas that are appropriate to your positioning (mission) statement and target audience. We encourage you to think laterally and push your ideas above and beyond the project strategy.
Post initial design developments to your blog.
Add your initial concepts onto the Ideas Wall to encourage peer feedback. Reflect on the feedback and summarise the comments on your blog.
Seek advice and feedback from your target audience and key stakeholders, such as industry professionals, research groups or any relevant parties. Post feedback and comments onto the Ideas Wall and elaborate on your blog
In addition to the initial UCAN. design proposals demonstrated in previous blogs, the evolving brand image will include designs from the two main 'ground level' communities - food and users and allotment gardeners.
In order to demonstrate the image envisioned I will develop the logo and show work from the inspirational La Casa De Carlota which reflects the look and feel I would like UCAN. to communicate.
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