CONCLUSION

In conclusion their are only more questions. I have found that writing this report has again lead me to the few questions that actually matter. They apply to the here and now - which is all we have. apply the words of this short film to the art of copywriting

The place and value of copy writing within the practice and education of communication graphics was the starting point. Timing dictated a new trajectory by turning it into a philosophical and may I suggest a theological conversation on the huge subject of the possibilities of artificial intelligence superseding humanity. One that is 'as old as the hills' and one which humanity has never be able to agree on. Unless we start talking about love. Everyone gets love.

“Most lives are not so much weighty with meaning as they are unbearably light.” Miraslave

As I conclude this report, I also conclude the written submissions for my MA. With the expectation that I demonstrate an ability to think in depth and breadth, I respond again with a personal conclusion to this critique. There is no feesable conclusion based on to the specific questions raised by this report concerning education and generative artificial intelligence . However, there is a personal conclusion for this particular moment in time.

The intial focus of this report took on the huge subjects of copywriting, education even before generative artificial intelligence was brought in to the picture. Circumstance dictated that the focus for this report couldn’t help but be directed to the ethical practice of generative artificial intelligence. The only opportunity for a conclusive discussion. As LLM’s are unregulated and free to use, the possibilities of their mis-use and possible outcomes have been escalated to a fear fuelled frenzy. Humanity has always been obsessed with the need to understand and then dominate the unknown. Ethics and the ethical practice of artificial intelligence has delivered a huge but compelling subject. Such a short report clearly cannot do justice to this subject other than provide a snapshot of thinking representing a small moment in time. However, it has provided the most interesting discussion to research.

There are times when we need to look far deeper than we generally do. This is one of them. The possibilities of generative artificial intelligence are on one level totally compelling and life enhancing. On the other it is utterly destructive, oppressive and some may argue the biggest threat to humanity on every level. Therein lies our choice. We always have a choice. Some choices are harder than others and some seem impossible. But we still have choice. The choice of how our future will turn out starts with the choices we make today as individuals and what influences those choices. Why are we here? Why do we do what we do? What drives us? Where will it lead us? From what basis do we make our choices?

Arguably extreme capitalism is the greatest threat. But that’s for another day. Not another MA. Please God.

When looking in to best practice concerning how copywriting is approached within education, immediately the the paradox or at worst possible hypocrcy of the system itself is uncovered. We work with an arts education system that recognises the accumulation of academic certificates above practice and life experience. With top education providers who deem 150 post graduate credits in the same or connected subjects from top universities, irrelevant towards an MA, how is there ever hope for the common sense of including copywriting as a module within the education of graphic design even going to get a hearing? It is easy to see that even within the education industry, extreme capitalism comes before learning. Therefore, when a report demands a deep dive in to ethical practice it is impossible no to see these as relevant issues within the discussion. avoid any associated paradox challenging questions

Without the commitment from UNESCO countries to put in to practice their verbal commitment to the guardrails, generative artificial intelligence will hold a terrifying threat over humanity. Without direct influence over this, individual responsibility boils down to an intentional deep dive in to personal ethics. Find the courage to ask the big questions of yourself and then how that translates in to the community you live in. This is also something that can be further instilled within design education. The answers to these questions dictate how we function as people, as designers and how we treat others. But, perhaps that will demand that education itself has to address these questions. My experience tells me that the result of extreme capitalism ensures that this is impossible.